As the world has started revolving around digital devices, people have also started relying on online shops to get what they want. Be it a piece of clothing, a new book, or groceries - people are more comfortable ordering online than going out. And to get these people to buy from one’s website, every company is bent on improving its digital marketing strategies. But what is digital marketing? How does it work? What kind of online marketing services does a company use? If these questions are plaguing you, you have come to the right place! Today, we will discuss everything about digital marketing, its services, workings, etc. So let’s get started. What Is Digital Marketing? Digital marketing refers to a particular branch of marketing that uses online and Internet-based technologies to promote services and products. People use their digital devices like mobiles and laptops to search for goods. And to ensure that they look at one’s products and services, companies use di...